Promoting an online business that relies on online customers is nothing like doing it as a brick and mortar. While some scammers find luck preying on clueless Internet users, vigilance on the Internet has started gaining ground as more consumers tend to be more aware about the banes of transacting online. A well meaning business does not act like a scammer and should consider potential customers as educated persons who will stop at nothing to be safe with any online transaction gets himself into.
So how do you reassure your online customers?
Show how you value your customers’ security.
For starters, point your potential customers to your website’s privacy policy. Show them your credibly-worded “about us” page, real contact details, and even your website’s registration particulars. Overemphasize how you value online safety and honesty. The fact that you show concern for your customer’s online safety can have an effect of convincing a customer to trust and do a transaction with you. Remind customers about the risks of doing business online and point out how your business effectively addresses those risks.
Employ secure connection and third party security verification.
Obtaining third party security verification is important for businesses that make use of online payment facilities, employ online forms, or maintain online customer accounts. Don’t expect your customers to just enter their credit card details over an unsecure web form. Invest in https and secure connections on your website. Make sure your customers can have confidence in how his or her important personal data are carefully handed. Be responsible. You may not have intentions of harming your customers but online thieves do and they lurk in every corner of the web just waiting for the most opportune moments to attack.
Credible professional website design matters.
Get your business a professional looking website design not just for the aesthetics but to support your claim to credibility. Through this, you can distinguish your business from the squillions of scammers or frauds. Scammers typically don’t invest in websites the same way real businesses do.
Make good use of customer testimonials.
Ever wonder why almost every shopping website has a customer testimonials section? You are what or how your consumers think of you so getting your customers to say something positive about your business lends a solid endorsement. Established online shopping websites know how this works and some would even allow current and prospective customers to post comments on particular products.
Mind how search results make or break your online business.
It is typical for the cautious online buyer to exhaust all means to learn more about a certain online business. Google and other search engines offer a good basic way to learn about a particular online business’ reputation. Try to make sure that what comes out in the search results with your business name as a keyword is positive or something that will encourage doubting Thomases to try what you offer. You definitely wouldn’t want your company name or your website to appear with such words as “scam,” “fraud,” or “do not buy from this business.” Search engine results may not the best gauge of credibility for anything but they’re certainly one of the first few things customers turn to in obtaining more information about things online.
Convincing potential customers to visit your online business is already a tough battle—but making them spend on your online business requires greater effort. You don’t just want them as one-time buyers. Converting them into patrons, frequenters, clients, or return buyers should be one of your important goals. It’s just not possible to achieve that without first establishing customer reassurance.
