Ad management service from Google

The leader of web advertising launches a free hosted service called Ad Manager. It is designed to help website publishers in selling advertising slots on their websites faster. It aims to streamline the way ads are placed on websites and to generate performance reports that detail how successful published ads are in reaching readers or viewers.

Google says Ad Manager is meant to ease some problems associated with the management of website advertisements. It simplifies the gauging of inventory and the process of picking the highest paying ads. Website owners can easily access this new service as it is hosted on Google's servers.

Ad Manager is developed to be flexible enough to allow publishers sell their own advertising. For ad space they can't sell, publishers can choose to use Google's AdSense system to fill unsold slots. What's more, Google also enables publishers to use Ad Manager with similar technology from other competing ad placement networks.

Ad Manager can also target ads at specific users and delivers ads based on a user's domain, the brand of web browser, language, operating system, and bandwidth.