Ericsson's chief marketing officer believes that Wi-Fi is already irrelevant and will be replaced by high-speed wireless broadband too soon. The 3G and 3.5G networks are expected to outstrip Wi-Fi in coverage throughout the world.
3G can be a reliable technology when connecting to the Internet on the go. Mobile phone manufacturers keep producing Internet connectivity handsets and bettering related technologies.
From theInformationWeek Blog:
Bergendahl (Ericsson's chief marketing officer) was the keynote speaker at the European Computer Audit, Control and Security Conference in Stockholm. He told attendees, "In Austria they are saying that mobile broadband will pass fixed broadband this year. It's already growing faster, and in Sweden, the most popular phone is a USB modem. Hotspots at places like Starbucks are becoming the telephone boxes of the broadband era. In a few years, it [HSPA] will be as common as Wi-Fi is today."
It's funny he uses the Starbucks example. I am writing this article while sitting in a Starbucks. To prove his point, I am not using Starbuck's Wi-Fi, but am using my own wireless broadband card to access the EV-DO Rev. A data network from Verizon (NYSE: VZ) Wireless. This is exactly Bergendahl's vision, though of course he'd prefer I was using Ericsson's technology and not Qualcomm's.
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