The Xperia ZL Ad

This promo video for the Sony Xperia ZL is awkward. It's like a subtle way of criticizing its own larger sibling, the Xperia Z.



Here's the text of the ad:

The Sony design team has put their expertise into every corner, piece, and pixel of the Xperia ZL.

Introducing Omnibalance Design....
Symmetry in all directions.
Subtle, rounded edges and a natural hand-fit curvature.

The phone is precision engineered for a great viewing experience.
We took away all the UNNECESSARY hardware bits and optimized components and design to allow the brilliantly bright 5" screen to take center stage.

Spectacularly beautiful.
An advanced smartphone technology yet so compact it fits in your pocket.
Xperia ZL. 

Experience the best of Sony in a Smartphone.

So the Xperia Z has unnecessary components? The ad implies that the ZL is better because it got rid off the unneeded parts found in the device being primarily marketed by Sony Mobile as their 2013 flagship. Sony needs to hire better writers for their promo materials, I guess.