Bangkok launches witty anti-smoking campaign

Thailand is currently running an anti-smoking campaign that employs kids in "tricking" adults to quit the habit, appealing to emotion while rightfully passing on the message of smoking's health risks.

The "Smoking Kid" campaign, created by Ogilvy Asia, is now gaining attention online with its YouTube video reaching more than 740,000 hits.

The video features a child casually approaching an adult (apparently an office employee) on a cigarette break having the following conversation:
Boy: "Can I get a light?"
Adult: "Don't you want to live and play?"

The conversation is then followed by the handing of a brochure that bears the message: "You worry about me. But why nor about yourself?"

Watch the video: