Below is one cool tee ad and the way it was made tickles, makes you ponder. "Wears" advertising wit and depth.
Enjoy!
Click here for a video of this commercial's making.
Tuesday, January 8, 2008
Storytelling tee
Ads oh ads. Man goes gaga making and enjoying you.
Below is one cool tee ad and the way it was made tickles, makes you ponder. "Wears" advertising wit and depth.
Enjoy!
Click here for a video of this commercial's making.
Below is one cool tee ad and the way it was made tickles, makes you ponder. "Wears" advertising wit and depth.
Enjoy!
Click here for a video of this commercial's making.
Senior homes: Health or Real Estate?
A question of sorting: Are senior housing websites more suitably directory-listed under Health or Real Estate?
The major online directories have senior care and housing listings under Health. Housing easily associates with Real Estate but it's also hardly arguable these are specialized facilities (whether for-rent or for-sale) that cater to specific health-related needs of older adults.
The keywords that make senior homes associable to a Health category include senior care, continuing care, and assisted living. One can easily identify nursing homes, skilled nursing, and hospice listings along these. On another perspective, senior homes also mean residential facilities, seniors' villages, senior housing rentals, 50+ communities, retirement villages, and retirement vacation rentals. I understand web directories usually make use of the simple yet effective @link and See Also tricks. This trivial question of taxonomy is quite intriguing especially when viewed at an advertising stance.
In advertising, target keywords, audience, or categories need to be properly identified for efficiency. Consider advertising in paid web directories for example. The lack of a standard/strict category designation for senior home or senior care listings creates a problem -- or a dilemma at the least. Add to that the fact that most seniors-related websites are comprehensive. They compile information about care services, facilities, homes, communities, villages, and properties in one website. Without an established knowledge of target audience preference in searching for senior home-related items, a standard category designation is one issue that has to be looked upon.
The major online directories have senior care and housing listings under Health. Housing easily associates with Real Estate but it's also hardly arguable these are specialized facilities (whether for-rent or for-sale) that cater to specific health-related needs of older adults.
The keywords that make senior homes associable to a Health category include senior care, continuing care, and assisted living. One can easily identify nursing homes, skilled nursing, and hospice listings along these. On another perspective, senior homes also mean residential facilities, seniors' villages, senior housing rentals, 50+ communities, retirement villages, and retirement vacation rentals. I understand web directories usually make use of the simple yet effective @link and See Also tricks. This trivial question of taxonomy is quite intriguing especially when viewed at an advertising stance.
In advertising, target keywords, audience, or categories need to be properly identified for efficiency. Consider advertising in paid web directories for example. The lack of a standard/strict category designation for senior home or senior care listings creates a problem -- or a dilemma at the least. Add to that the fact that most seniors-related websites are comprehensive. They compile information about care services, facilities, homes, communities, villages, and properties in one website. Without an established knowledge of target audience preference in searching for senior home-related items, a standard category designation is one issue that has to be looked upon.
Sunday, January 6, 2008
Advertising by example...
Calling for everyone to save power....Could you think of any brighter idea to put the message across?
Britney Spears has some influence on Google
Google for the keywords "unknown substance" and be amazed with the results.See the Google search screenshot on the right? (click to expand).
See the magic at work? "Unknown substance" is remotely related to Spears yet traces of her make it to the first results page. One story about her most recent antic even makes it as the second result. Don't tell me somebody's gonna be "Googling" for a Britney Spears item with the keyword "unknown substance."
There's news about Google trying to implement changes on its search algorithm to come up with better search results, to counter tricky SEOs, and even to end the glory of networked blogs and sponsored (blog) content.
Sounds goods news. Who wants to use Google to be led to an undesired link anyway?
Stating the obvious: Blog buzz and excessive articles or content that bear (perhaps some being unwittingly crafted) keyword combinations ruin the efficiency of search engines. It's an advantage to SEOs though.
Well, good luck to Google and I hope Yahoo! and LiveSearch follow suit.
Saturday, January 5, 2008
No more Yahoo! Picks
January 01, 2008: Yahoo! announced that it has stopped updating its directory's Yahoo! Picks section. The picks archives will remain though.For diversions or new and cool finds, try the following:
http://green.yahoo.com/blog/greenpicks/
http://answers.yahoo.com/my/profile?show=w772ouQkaa
http://buzz.yahoo.com/
Some Internet surfing tips
For those with slow Internet connection, do it the .mobi way.
Look for a website's mobile device optimized version. The Yahoo! and Google search engines, for example, have their respective .mobi or mobile device optimized pages.
Try these:
For messaging (Yahoo Messenger, Google Talk, MSN, etc)
Try eBuddy Mobile. Copy this link to your browser http://www.ebuddy.com/mobile
For reference (Answers.com is for me the best comprehensive online reference so this link should be enough)
Try Mobile Answers.com. Copy this link to your browser http://mobile.answers.com/
For web searches
Try Google Mobile in this link http://www.google.com/m
or Yahoo! Mobile by following this link http://m.yahoo.com/
Sorry for not giving you the instant hyperlinks. That's intended as I still have to share another tip (for Firefox users). Highlight those (supposedly) links or the items in blue text and drag them to a tab or to the space beside a tab in the Firefox window. The links will be instantly loaded by doing that. This trick also works for hyperlinks and some plain texts.
Look for a website's mobile device optimized version. The Yahoo! and Google search engines, for example, have their respective .mobi or mobile device optimized pages.
Try these:
For messaging (Yahoo Messenger, Google Talk, MSN, etc)
Try eBuddy Mobile. Copy this link to your browser http://www.ebuddy.com/mobile
For reference (Answers.com is for me the best comprehensive online reference so this link should be enough)
Try Mobile Answers.com. Copy this link to your browser http://mobile.answers.com/
For web searches
Try Google Mobile in this link http://www.google.com/m
or Yahoo! Mobile by following this link http://m.yahoo.com/
Sorry for not giving you the instant hyperlinks. That's intended as I still have to share another tip (for Firefox users). Highlight those (supposedly) links or the items in blue text and drag them to a tab or to the space beside a tab in the Firefox window. The links will be instantly loaded by doing that. This trick also works for hyperlinks and some plain texts.
Reducing swelling with magnetic fields
Looks like medicine's taking another look at those old magnetic bars and u's.
Researchers from the University of Virginia say that localized magnetic fields can reduce swelling after an inflammatory injury. Biomedical engineering professor Thomas Skalak and graduate student Cassandra Morris found that application of an acute, localized static magnetic field of moderate strength can result in significant reduction of swelling when applied immediately after tissue trauma.
There is faster healing, less pain, and better mobility if an injury doesn't swell. Accordingly, magnets might be used the same way ice packs and compression are now used for sprains, bumps, and bruises but with more beneficial results.
Sellers of the dubbed "pseudo-therapies" in the form of magnetic wearables seem to have something new to back their products now. Magnetic bracelets, necklaces, and other wearable items have long been offered as therapeutic items.
Researchers from the University of Virginia say that localized magnetic fields can reduce swelling after an inflammatory injury. Biomedical engineering professor Thomas Skalak and graduate student Cassandra Morris found that application of an acute, localized static magnetic field of moderate strength can result in significant reduction of swelling when applied immediately after tissue trauma.
There is faster healing, less pain, and better mobility if an injury doesn't swell. Accordingly, magnets might be used the same way ice packs and compression are now used for sprains, bumps, and bruises but with more beneficial results.
Sellers of the dubbed "pseudo-therapies" in the form of magnetic wearables seem to have something new to back their products now. Magnetic bracelets, necklaces, and other wearable items have long been offered as therapeutic items.
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